The “foot-in-the-door” technique uses a series of requests that aim to increase the number of people that agree to a request. Find out how t

Have you heard of the "Door-in-the-face" technique? It's a psychological strategy you can use to improve your marketing and increase sales.

Getting traffic to your blog requires that you optimize it for search. Our previous posts in the Blog SEO Basics series explained: What SEO is and why it mat...

Optimizing your site for search helps people find you and generates organic traffic. But how? You need an SEO Keyword plan.

This year, Crisp Text is giving back by donating an SEO strategy pack and a series of blogs to The Ordinary, a non-profit based in Texas.

You already know that SEO matters and that a lot of it is about choosing the right keywords. But how do you know what keywords to target?

We've said it before and we'll say it again: blogs continue to be one of the most useful and cost-effective forms of marketing.

High-quality, beautiful images are necessary for a successful blog. But if you’re a small business, you might not have the budget to pay for custom photos ea...

How can you ensure that prospective guests will find your website directly? A blog can help. This post explains how.

You’re wondering: Does my small business need a blog? Yes. This post explains why.

Looking to up your content game? Editorial calendars are an essential part of any content marketing strategy. They’ll help take you from a “we’re doing this ...

Writing well is hard. There are things that you can do to make it easier, like practicing (write lots!) and reading, but even then it’s often hard. Having a ...

So you’ve heard this SEO thing is important for driving traffic to your website, but you have no clue what it is? You're in the right place.

This post summarizes results from a recent study conducted by researchers at Stanford University and published in Marketing Science.

Feeling a lack of inspiration? Here are 28 of our favourite writing quotes to get you fired up. They span the themes of planning a piece, th

The research is clear: fresh, up-to-date content can significantly help your website. But how often should you update your content?

We're Crisp Text, a content company. Welcome to our blog.