Research

Ramsay

Use the Decoy Effect to Sell More [Research Summary]

By including the unattractive option, The Economist shifted preferences towards the more expensive subscription product and improved sales b

Ramsay

Use the Foot-in-the-Door Technique to Sell More [Research Summary]

The “foot-in-the-door” technique uses a series of requests that aim to increase the number of people that agree to a request. Find out how t

Ramsay

How to Use the “Door-in-the-Face” Technique to Sell More [Research Summary]

Have you heard of the "Door-in-the-face" technique? It's a psychological strategy you can use to improve your marketing and increase sales.

Ramsay

New Data on the Effects of Personalization in Email Marketing [Research Summary]

This post summarizes results from a recent study conducted by researchers at Stanford University and published in Marketing Science.