Use the Decoy Effect to Sell More [Research Summary]
By including the unattractive option, The Economist shifted preferences towards the more expensive subscription product and improved sales b
Use the Decoy Effect to Sell More [Research Summary]
Use the Foot-in-the-Door Technique to Sell More [Research Summary]
How to Use the “Door-in-the-Face” Technique to Sell More [Research Summary]
New Data on the Effects of Personalization in Email Marketing [Research Summary]