Ramsay
Introducing the User-Guided Content Marketing Strategy
Lots of companies are now using customer feedback to guide their content creation. Here's how the strategy works, with examples.
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Gemma Hamilton
- 4 min
Why It's Crucial to Create Valuable Content to Attract, Acquire, and Engage Your Customers
How do you solve a problem like the decline in the consumption of traditional media? If you’re a business, the answer is content...
Ramsay
- 2 min
The Number 1 Rule in SMS Marketing: Include Opt Outs
The engagement stats from SMS marketing are actually insane. One of my clients has an SMS marketing platform and I’ve been writing some...
Ramsay
- 5 min
10+ Best Free Stock Photo Websites
Augment your content with stunning visuals. It's easier than you think with these free stock photo websites.
Ramsay
- 6 min
Our 6 Favourite Small Business Blogs of 2021
We've said it before and we'll say it again: blogs continue to be one of the most useful and cost-effective forms of marketing.
![6 Ways Your Non-Profit Can Use a Blog to Kick Ass [with Examples]](https://static.wixstatic.com/media/267eac_fe02d3dc38484f3091b7ff454d1de8a1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_fe02d3dc38484f3091b7ff454d1de8a1~mv2.jpg)
Ramsay
- 4 min
6 Ways Your Non-Profit Can Use a Blog to Kick Ass [with Examples]
Almost all web traffic—93% of it—comes organically from search. If your non-profit doesn't have a blog, you're missing out.
![Use the Decoy Effect to Sell More [Research Summary]](https://static.wixstatic.com/media/267eac_5ab55bc0d86944eaa4650d81d3e796a0~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_5ab55bc0d86944eaa4650d81d3e796a0~mv2.jpg)
Ramsay
- 7 min
Use the Decoy Effect to Sell More [Research Summary]
By including the unattractive option, The Economist shifted preferences towards the more expensive subscription product and improved sales b
![Use the Foot-in-the-Door Technique to Sell More [Research Summary]](https://static.wixstatic.com/media/nsplsh_5376457a75773263793373~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/nsplsh_5376457a75773263793373~mv2_d_4288_2848_s_4_2.jpg)
Ramsay
- 6 min
Use the Foot-in-the-Door Technique to Sell More [Research Summary]
The “foot-in-the-door” technique uses a series of requests that aim to increase the number of people that agree to a request. Find out how t
![How to Use the “Door-in-the-Face” Technique to Sell More [Research Summary]](https://static.wixstatic.com/media/267eac_38db1e01b61447f187e87d999f5a920a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_38db1e01b61447f187e87d999f5a920a~mv2.jpg)
Ramsay
- 5 min
How to Use the “Door-in-the-Face” Technique to Sell More [Research Summary]
Have you heard of the "Door-in-the-face" technique? It's a psychological strategy you can use to improve your marketing and increase sales.
Ramsay
- 4 min
Blog SEO Basics: On-Page SEO and What To Do With Keywords in Your Content
Getting traffic to your blog requires that you optimize it for search. Our previous posts in the Blog SEO Basics series explained: What...
Ramsay
- 8 min
Blog SEO Basics: How To Make an SEO Keyword Plan
Optimizing your site for search helps people find you and generates organic traffic. But how? You need an SEO Keyword plan.
Ramsay
- 5 min
Blog SEO Basics: Keyword Research Tools
You already know that SEO matters and that a lot of it is about choosing the right keywords. But how do you know what keywords to target?
![Why Does Your Hotel, B&B, or Guest House Need a Blog? [With Statistics]](https://static.wixstatic.com/media/267eac_9c52264738ed4b989abdbc6b30b7eb93~mv2_d_1920_1280_s_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_9c52264738ed4b989abdbc6b30b7eb93~mv2_d_1920_1280_s_2.jpg)
Ramsay
- 5 min
Why Does Your Hotel, B&B, or Guest House Need a Blog? [With Statistics]
How can you ensure that prospective guests will find your website directly? A blog can help. This post explains how.
![8 Reasons Your Small Business Needs a Blog [With Statistics]](https://static.wixstatic.com/media/267eac_59b2ac56f94e4d508fda38103527d856~mv2_d_5410_3607_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_59b2ac56f94e4d508fda38103527d856~mv2_d_5410_3607_s_4_2.jpg)
Ramsay
- 6 min
8 Reasons Your Small Business Needs a Blog [With Statistics]
You’re wondering: Does my small business need a blog? Yes. This post explains why.
Ramsay
- 6 min
What Is an Editorial Calendar and How Do I Make One?
Looking to up your content game? Editorial calendars are an essential part of any content marketing strategy. They’ll help take you from...
Ramsay
- 6 min
What Is SEO and Why Does it Matter? The (Absolute) Beginner’s Guide to Search Engine Optimization.
So you’ve heard this SEO thing is important for driving traffic to your website, but you have no clue what it is? You're in the right place.
![New Data on the Effects of Personalization in Email Marketing [Research Summary]](https://static.wixstatic.com/media/267eac_555f1d0438964675b73ce65152fb8565~mv2_d_5614_3743_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/267eac_555f1d0438964675b73ce65152fb8565~mv2_d_5614_3743_s_4_2.jpg)
Ramsay
- 3 min
New Data on the Effects of Personalization in Email Marketing [Research Summary]
This post summarizes results from a recent study conducted by researchers at Stanford University and published in Marketing Science.
Ramsay
- 5 min
How Often Should I Update My Website's Content?
The research is clear: fresh, up-to-date content can significantly help your website. But how often should you update your content?
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