Ramsay2 minThe Number 1 Rule in SMS Marketing: Include Opt OutsThe engagement stats from SMS marketing are actually insane. One of my clients has an SMS marketing platform and I’ve been writing some...
Ramsay5 min10+ Best Free Stock Photo Websites Augment your content with stunning visuals. It's easier than you think with these free stock photo websites.
Ramsay6 minOur 6 Favourite Small Business Blogs of 2021We've said it before and we'll say it again: blogs continue to be one of the most useful and cost-effective forms of marketing.
Ramsay4 min6 Ways Your Non-Profit Can Use a Blog to Kick Ass [with Examples]Almost all web traffic—93% of it—comes organically from search. If your non-profit doesn't have a blog, you're missing out.
Ramsay7 minUse the Decoy Effect to Sell More [Research Summary]By including the unattractive option, The Economist shifted preferences towards the more expensive subscription product and improved sales b
Ramsay6 minUse the Foot-in-the-Door Technique to Sell More [Research Summary]The “foot-in-the-door” technique uses a series of requests that aim to increase the number of people that agree to a request. Find out how t
Ramsay5 minHow to Use the “Door-in-the-Face” Technique to Sell More [Research Summary]Have you heard of the "Door-in-the-face" technique? It's a psychological strategy you can use to improve your marketing and increase sales.
Ramsay4 minBlog SEO Basics: On-Page SEO and What To Do With Keywords in Your ContentGetting traffic to your blog requires that you optimize it for search. Our previous posts in the Blog SEO Basics series explained: What...
Ramsay8 minBlog SEO Basics: How To Make an SEO Keyword PlanOptimizing your site for search helps people find you and generates organic traffic. But how? You need an SEO Keyword plan.
Ramsay5 minBlog SEO Basics: Keyword Research ToolsYou already know that SEO matters and that a lot of it is about choosing the right keywords. But how do you know what keywords to target?
Ramsay5 minWhy Does Your Hotel, B&B, or Guest House Need a Blog? [With Statistics]How can you ensure that prospective guests will find your website directly? A blog can help. This post explains how.
Ramsay6 min8 Reasons Your Small Business Needs a Blog [With Statistics]You’re wondering: Does my small business need a blog? Yes. This post explains why.
Ramsay6 minWhat Is an Editorial Calendar and How Do I Make One?Looking to up your content game? Editorial calendars are an essential part of any content marketing strategy. They’ll help take you from...
Ramsay6 minWhat Is SEO and Why Does it Matter? The (Absolute) Beginner’s Guide to Search Engine Optimization.So you’ve heard this SEO thing is important for driving traffic to your website, but you have no clue what it is? You're in the right place.
Ramsay3 minNew Data on the Effects of Personalization in Email Marketing [Research Summary]This post summarizes results from a recent study conducted by researchers at Stanford University and published in Marketing Science.
Ramsay5 minHow Often Should I Update My Website's Content?The research is clear: fresh, up-to-date content can significantly help your website. But how often should you update your content?